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Archive for January, 2007

Who is driving this Mini?

Posted by maz on January 30th, 2007

Yesterday Mini USA kicked off a new advertising project: The participants of this pilot project in New York, Chicago, San Francisco and Miami will see personalized messages on electronic billboards (or “Motherboards” as called in the campaign) triggered by RFID (Mini calls it “really fun interactive devices”) devices on board of their cars.

Credit: Jim Sulley/Newscast [...]

Done

Posted by maz on January 29th, 2007

These days everybody is writing about Windows Vista.
Now I’ve done it, too

Adobe strikes back

Posted by maz on January 29th, 2007

As mentioned in my post about ODF the current developments of OpenOffice.org may challenge Adobe and it’s PDF. Now it seems that I’ve been right. Adobe reacted quite quickly and announced to release the full PDF for standardization.
Another example that proves how important standards can be in innovative context. Why? The simple answer is that [...]

innovation sign

Posted by maz on January 28th, 2007

Today I’ve found a real good “innovation sign” on the website of Stoel Rives Innovation Awards.

Getting out of the daily routine and heading for new directions are determining factors concerning innovation. So this sign is a perfect example for creative “keep-it-smal-and-simple” solutions!

DVD format war (2)

Posted by maz on January 27th, 2007

Another interessting article concerning yesterday’s post about the DVD format war:
Adult films and the battle for high-def