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Archive for March, 2008

marketing innovation goes back to the roots

Posted by maz on March 27th, 2008

Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. It’s a Purple Cow. Boring stuff is invisible. It’s a brown cow. [...] Remarkable marketing is the art of building things worth noticing right into your product or service. Seth Godin, Purple Cow | View | Upload your own This idea of “The Future [...]

The “green hitlist”

Posted by maz on March 22nd, 2008

Since 2003 the research firm Clean Edge is publishing an annual report on the “Clean Energy Trends”. Here are some key figures about biofuels, wind power, solar photovoltaics and fuel cells from this years issue: Credit: Clean Edge And what are the trends for 2008 (summed up by Joel Makower)? electric cars (how all of [...]

Is e-mail going to perish?

Posted by maz on March 9th, 2008

According to Caroline McCarthy’s post “The future of Web apps will see the death of e-mail” refering to the Future of Web Apps conference the days of e-mail are numbered. The arguments are make sense: It’s a noisy spam-filled thing. Online identities these days are defined by so much more than e-mail addresses (e.g. urls, [...]

cilinc: “worth reading”

Posted by maz on March 6th, 2008

Blogs can be a great source of information and inspiration: they can also be a waste of time sifting through and worse still, a source of “counter information”, a euphemism for black propaganda. In months of sifting blogs, here are just three worth reading … … and cilinc is one of it! A man’s praise [...]

10 emerging technologies 2008

Posted by maz on March 4th, 2008

As every year the Technology Review has announced the 10 emerging technologies 2008: Modeling Surprise Combining massive quantities of data, insights into human psychology, and machine learning can help humans manage surprising events, says Eric Horvitz. Much of modern life depends on forecasts: where the next hurricane will make landfall, how the stock market will [...]


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