Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. It’s a Purple Cow. Boring stuff is invisible. It’s a brown cow. [...] Remarkable marketing is the art of building things worth noticing right into your product or service.
Seth Godin, Purple Cow
This idea of “The Future of Marketing” doesn’t seem to be that new. It’s an old but to my mind effective way: word-of-mouth advertising. So if this is the way marketing goes, then the innovation is to go back to the roots … or to use a marketing slogan: “reduce to the max!”
