Idris Motee’s encouragement to contemplate the “big picture”:
Some people think that by throwing in a bunch of trend monkeys and brand parrots they can produce plenty of ideas. But the question is are you framing it the right way and solving the right problem? Many make the mistake of framing the problem too narrowly, either through a brand lens or capability considerations.
Here you’ll find a – at least to my mind – smart crash course for innovation:
But don’t let you entice into taking this striking presentation as a stringent guideline to achieve innovation success! Allways consider Robert’s innovation rule # 6: Innovation is about breaking rules, so ignore any or all of the above.
This way we’ve reached one of the good old problems in thinking about innovation processes: How to regularize something that stands out due to deregulation … or is this assumption already wrong?
