Creativity is thinking of new and appropriate ideas whereas innovation is the successful implementation of those ideas within an organization. In other words creativity is the concept and innovation is the process.
William Coyne, Senior Vice President for R&D at 3M
This quote deals with the core of my dissertation which is about “systems to support new concept development”.
Although I like this illustration because it demystifies innovation, it is a bit simplified. The way from the creative element to an implementable innovation concept is not trivial. Quite the contrary – the so called “fuzzy front end” is one of the most discussed parts of innovation management throughout the corresponding scientific literature.
You may be interessted in reading “The PDMA toolbook for new product development” for more detailed information.
