The question is “how to increase revenue with the help of social networks?”. Or to cite the title of a Harvard Business School paper: “Do friends within a social network influence online buying behaviors of others in the group?”
The answer: Forget banners – make presents to the users!
credit: MasterNewMedia
Studies show that the click-through rate of [...]
Idris Motee’s encouragement to contemplate the “big picture”:
Some people think that by throwing in a bunch of trend monkeys and brand parrots they can produce plenty of ideas. But the question is are you framing it the right way and solving the right problem? Many make the mistake of framing the problem too narrowly, either [...]
Professor Applegate’s appeal which I’ve cited in my last post is a kind of opener for a study published by Harvard researchers: Innovation through Global Collaboration: A New Source of Competitive Advantage
The executive summary of this article says: Collaboration is becoming a new and important source of competitive advantage. No longer is the creation and [...]
Lynda M. Applegate, Professor of Business Administration at Harvard Business School, published an article called Jumpstarting Innovation: Using Disruption to Your Advantage.
Therein she lists guidelines [that] can help you leverage disruption to turn ideas into opportunities to create sustainable business advantage:
Listen to—and learn from—the market
Expand your horizons
Identify potential disruptors that could be a source of [...]
About 20 years ago when I was playing with this colorful toy bricks I wouldn’t have imagined that the manufacturer LEGO would once market a special edition for innovation. But now they have a product line called “SERIOUS PLAY“. According to the producer it can be used to:
Find out who you are and where you [...]
