O’Bierne described the typical scenario that faces many accountants: every month they have to download data from a variety of databases (accounts, sales and so on); they then spend days copying, pasting, sorting, filtering and manually re-classifying data to get it into the shape they want. Then someone will want to see a different view, [...]
The question is “how to increase revenue with the help of social networks?”. Or to cite the title of a Harvard Business School paper: “Do friends within a social network influence online buying behaviors of others in the group?” The answer: Forget banners – make presents to the users! credit: MasterNewMedia Studies show that the [...]
Idris Motee’s encouragement to contemplate the “big picture”: Some people think that by throwing in a bunch of trend monkeys and brand parrots they can produce plenty of ideas. But the question is are you framing it the right way and solving the right problem? Many make the mistake of framing the problem too narrowly, [...]
Professor Applegate’s appeal which I’ve cited in my last post is a kind of opener for a study published by Harvard researchers: Innovation through Global Collaboration: A New Source of Competitive Advantage The executive summary of this article says: Collaboration is becoming a new and important source of competitive advantage. No longer is the creation [...]
Lynda M. Applegate, Professor of Business Administration at Harvard Business School, published an article called Jumpstarting Innovation: Using Disruption to Your Advantage. Therein she lists guidelines [that] can help you leverage disruption to turn ideas into opportunities to create sustainable business advantage: Listen to—and learn from—the market Expand your horizons Identify potential disruptors that could [...]
