Yesterday Mini USA kicked off a new advertising project: The participants of this pilot project in New York, Chicago, San Francisco and Miami will see personalized messages on electronic billboards (or “Motherboards” as called in the campaign) triggered by RFID (Mini calls it “really fun interactive devices”) devices on board of their cars. Credit: Jim [...]

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COMPASS is a german-chinese cooperation project with the aim to create a virtual guide for the Olympic Games 2008 in Beijing. The idea is that one has just to install the software on a PDA or something similar and while connected to the internet your virtual guide leads you through one of the largest cities [...]

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