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Archive for the 'quotes' Category

creativity turns into innovation

Posted by maz on November 22nd, 2009

Creativity is thinking of new and appropriate ideas whereas innovation is the successful implementation of those ideas within an organization. In other words creativity is the concept and innovation is the process.
William Coyne, Senior Vice President for R&D at 3M
This quote deals with the core of my dissertation which is about “systems to support new [...]

marketing on social networks

Posted by maz on October 7th, 2009

The question is “how to increase revenue with the help of social networks?”. Or to cite the title of a Harvard Business School paper: “Do friends within a social network influence online buying behaviors of others in the group?”
The answer: Forget banners – make presents to the users!

credit: MasterNewMedia

Studies show that the click-through rate of [...]

Let’s color the space outside the lines

Posted by maz on July 24th, 2009

Jeffrey Philipps posted:
Why do we think people can immediately and effectively “think outside the box” when for their entire lives we’ve reinforced “coloring inside the lines”?

credit: More4kids
To my mind that’s really one of the crucial points! Most people that I would call “creative” are also not what one would call “conformed”. So let’s start to [...]

benefit from “downturn needs”

Posted by maz on February 25th, 2009

I have high hopes tempered with great caution. The entrepreneurs who can capture the limited resources have the potential to do well. Shortage and adversity are powerful stimuli for focusing the mind.

credit: Ricky Schmidt
I think it is critical to systematically identify what I would call “downturn needs.” There are many different kinds of such needs. [...]

How to become an expert?

Posted by maz on October 27th, 2008

Inspired by the idea that wisdom is the greatest gift one generation can give to another, award-winning photographer and filmmaker Andrew Zuckerman interviewed, photographed and filmed 50 of the world’s great writers, actors, artists, designers, politicians, musicians and religious and business leaders of our time. (Amazon)
In this context Frank Gehry gave a simple but striking [...]